Corporate culture 
The team of Shenzhen Zhongke Heyi Technology Co., Ltd. actually had many doubts about whether to invest our main technology in RFID UHF Readers and Writers a few years ago. The high R&D costs and the high cost of the products produced have put us in a fatal dilemma, especially the small terminal market volume. To be honest, it is really difficult to rely on some import and export parking lot management and simple warehouse management. Our main channels are mostly in the access control industry and the security industry, and the application of RFID is almost blank, which has greatly hindered the implementation of the plan.
Looking at the technological content of RFID UHF long-distance card readers and their prospects for being widely used in various industries, it can be said that in another three years, everything we have on us will have RFID electronic tags as long as it exceeds 200 yuan, and the value of the UHF readers and UHF handhelds we provide will be fully realized.
A new concept product needs to stand at a certain height and make scientific decisions. That is, it is closely centered on the real issues of how much market capacity there is and how much development space there is tomorrow. Those who can seize opportunities in time are often those who are thoughtful and prepared. Every industry has such a life cycle law, the difference lies in the length, interval, starting time and market capacity of the life cycle of each industry.
People often complain that their industry is not good, but in this era of rapid economic development, only a small number of companies have made a lot of money. Why is this? In my opinion, there is no industry that is difficult to do, only people who can't do it. The key to success lies in whether the timing is right, the positioning and development direction of the enterprise are right, and the operation and management strategy is right.
In the early stage of the development of the RFID UHF reader industry, many companies in the industry set up some passwords, shielding and other barriers for their own R&D products to ensure the interests of the company. I believe that this closed approach is actually blocking its own way, and at the same time, it also hinders the progress of the entire industry to a certain extent; breaking the conservative and closed concept and allowing resources to be shared is the best way out.
In the face of this phenomenon, our team's strategy is: first, rapid quantification, ordinary high-tech, simplification of complex applications, and compatibility with peers as much as possible; second, price transparency, breaking the profiteering and winning the market.
Our products are compatible with the products of related companies as much as possible. We open up all our technologies and eliminate technical barriers, so that everyone can use our products in the simplest way through detailed and complete instructions. This is also conducive to the rapid quantification of our products.
As an emerging industry, it is an urgent issue to make the company and product brand bigger and stronger. Focusing on improving product quality and stability is the most important link in the product development process. This is also the technical concept that Shenzhen Zhongke Heyi Technology Co., Ltd. has always adhered to. First, the specific process of the product process is formulated, and then the production operation is carried out according to the process, and each product is strictly inspected, such as 72-hour aging test with high and low temperature live work, radio frequency instrument detection, etc., and finally sent to professional institutions for sampling testing, etc. After many checks, the quality of our products has been greatly improved.
The differentiation strategy and the high positioning and high starting point strategy have made us win at the starting line. The improvement of the quality of UHF ultra-high frequency passive all-in-one machine has not stopped us from continuing to innovate. Instead, we put our sights on the UHF handheld and UHF 4-channel RFID of the Bolai brand, and put more thought into the research and development of state-owned independent brands. Our team repeatedly investigated the market and found that the quality of our all-in-one machine is comparable to that of international brands, but our sales price is only 1/3 of that of the Bolai brand. Today, we are proud to share with you the success of our UHF handheld and UHF 4-channel. Through the comparison recognized by the market and our peers, the inherent quality and the appearance with Chinese characteristics have laid the foundation for the strong advantages of the only independent brand. But we are not using advantageous varieties to obtain high profits for the company, but to truly break the bottleneck of the development of the Internet of Things, realize industrial sales, and promote the mass sales of the industry through the popularization of high technology.
Leverage and cooperation are another magic weapon for our development: our chief technical engineer, as a mobile "seeder", went to various colleges and universities to spread the principles of RFID and its impact on the future development prospects of the Internet of Things. We have absorbed a large number of excellent intern graduate students. It is the continuous replenishment of these fresh blood that has continuously updated and improved the RFID passive long-distance reader technology of our team, not only breaking through bottlenecks again and again, but also creating new milestones many times.
Our excellent human resources also carefully provide our partners with many engineering backend software development and services, which also lays a solid foundation for the growth of our company.
Today we hope that more partners and franchisees will join us to build an aircraft carrier formation and sail to the deep sea.